We all know that the success factors of men and women in talking about friends and even marriage depend on whether the two sides see each other favorably and whether the two parties call. Online marketing transactions are actually the same. Due to the nature of the network, buyers and sellers of goods or services did not meet at first, and the website became the sole carrier platform for communication between the two parties. . It can be said that setting the right tone for the website, correctly determining and showing the proper temperament of the website, can greatly improve the conversion rate of the website.
Temperament is explained in Cihai: the relatively stable personality and style of a person. Temperament is a combination of people's posture, looks, clothing, character, behavior and other elements, giving a feeling to others. Temperament is used to describe people, but according to the actual experience of their online marketing, the website is human, and even all the information design of Internet promotion and communication is temperamental. This temperament of the website is the first impression of the website and the style of the website.
The temperament of website design is comprehensively reflected in all aspects of the website, such as: website vision, website layout, website structure, website process, website copy content. She is the comprehensive reflection of the website. If it is expressed in professional terms, it is the customer experience of the website. However, in general, the temperament of a website does not include specific prices and functions of products or services, and the customer experience is relatively more comprehensive.
- Previous: The difference between web design and UI design!
- Next: No more