Mail to promote low-cost, high-effect characteristics, making it one of the three most important means of promotion network promotion, the promotion means well respected. So what tips email promotion can make the effect more visible? The following share a few experiences.
1, the collection target user's mailbox
Positioning a website, its target customers and certainly positioning, so e-mail to promote the site, we have to target their audiences, if you do a diet FMCG category of site, then you should look for is the electronic group E-mail, rather than looking for pet-mail marketing as a group of objects, target the wrong user, even if the message content and then do another exquisite explosive attractive, that's just howling at the moon, no sky to distribute e-mail purposes, it is a kind of thankless thing. So to find the target user mail is very important.
2, find a compelling title
The title is the first thing that catches the message contents of the user's eyes, just as an article, how many hits are to a large extent that the title of this first visual impact. In bulk mail when the title minimize the use of some sensitive words, typical of spam, because now there will be a lot of mail server monitoring, such as "winning" "loan" "invoice" and so on vocabulary, though the words themselves not much of a problem, but if appears on the mail, it is easy to be filtered is rubbish thrown into the user's mail server or spam in. Therefore, these sensitive words can be used, but used as little as possible, so as not to trigger the spam filtering algorithm.
3. Select a clean design
The email page is the user's second impression of the email. The email page must have enough white space so that users can more easily browse each element of your email. If the email is composed of too many pictures, it will appear dazzling , It will distract users.
4.Use as few pictures as possible
Many people may think that in emails, users are more eager to see pictures. Although pictures look more beautiful on emails, from the perspective of promotion, it is better to use fewer pictures in emails. The proportion should be reduced as much as possible. The more emails with pictures, the easier it is to be considered as spam by the mail server. Therefore, the use of pictures in email marketing should be considered.