SEO novice must-see, so that you do not take a detour in the process of seo optimization in your website!
Many SEO sites in the website always have some wrong SEO perspectives, and then this article is aimed at most new handwritten novices who hope to help seo optimization go out of misunderstanding and don't let these errors Your opinion influences your site optimization. Therefore, in the process of website seo optimization, let you feel more comfortable like a duck, while watching you, carefully look at the specific errors of website seo optimization.
Summary of common SEO mistakes:
1. The site is not on the homepage, it is a demotion.
First of all, it must be explained that the site is searched using the advanced site search command. If the first page of the site result is not found, the site may be downgraded, but the emphasis here is not to say that the site If the website is not on the first page of the results page, it must mean that the website has been demoted, or it will be demoted soon. What I just said is possible, but it is only a possibility, because when the website is undergoing structural adjustments and search The engine update and adjustment will have a similar situation. The demotion of the website must be judged based on various factors. It can not be judged solely from the fact that the site is not on the homepage. Therefore, if your site is not on the homepage, Don't panic! All you need to do is to calm your mind and optimize daily.
2. Regression of webpage snapshot time means demotion.
First of all, it is a normal phenomenon that the snapshot time of a webpage goes backwards, which is commonly known as snapshot back-up. It does not mean that your website is downgraded! So, let me explain it to you. The reason for the retrogression of the webpage snapshot time is actually very simple. When the search engine spiders crawl your webpage, the website is faulty or inaccessible, or the search engine itself is updated and adjusted. , It will cause the webpage snapshot time to go backwards. If your website is downgraded, it will be directly on the K site or the website site is not on the homepage, so if you find that the webpage snapshot time is going back, do n’t worry. It will naturally recover over time.
3.Original articles are better than fake ones
The idea that an original article is better than a pseudo-original article is actually incorrect, because although a search engine may recognize the originality of an article, from the quality of the article, if your article is original Very high, but there are no users to browse, and another pseudo-original article with the same content is viewed by many users, then the search engine will think that the pseudo-original article is of better quality, because the search engine I believe that this pseudo-original article can meet and solve the needs of users.
In addition, here is a point for everyone to explain, that is, the search engine judges the quality of an article, and also judges from the richness of the content of the article, the keyword density, the number of anchor texts carried, and whether the paragraphs are clear. Even if your article is pseudo-original, but the quality of the content is all right, and it will not be worse than the quality of the original article.
4, the higher the weight of the website, the better the website
First of all, everyone must understand that the search engine itself does not say that there is a website weight. Even if it is a weight, we will not know how the weight is judged. The weight of the website is determined by some webmaster tools. Derived from the website, but the website weight can be seen from some specific performance.
For example: Web page snapshots are updated faster, search engine spiders crawl websites more frequently, and articles are indexed faster, website keywords are ranked better, etc., and the weight of a website cannot be evaluated with specific values, so, When judging a website, you ca n’t judge from the website weight alone, but from the comprehensive factors of the website. The website weight is only used as a reference index. Of course, the higher the website weight, the better.
5.The more the number of external links, the better the ranking
Everyone knows that there is a classic phrase for SEO: "Content is king, and external links are king." This sentence illustrates the importance of external links to SEO. However, at present, the quality of external links by search engines The requirements are very high. Therefore, when we send an external link, we must pay attention to the quality of the external link, not the number of external links. The quality of the external link mainly includes the content quality of the external link, and the relevance of the external link. And authoritative, and you must pay attention to the regular increase of external links. You ca n’t post them for a few days today, tomorrow, and a lot of external links the day after tomorrow, and you ca n’t use some external chain grouping software to release external links. Chain, because the external links sent by Soft Armor are all low-quality spam external links, which will affect your website ranking. Therefore, the more the number of external links, the better the website ’s ranking, and we More attention should be paid to the quality of external links