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Website optimization

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Internet marketing has a trick, reveal SEO website optimization skills

The Internet marketing industry is a contemporary rising industry. Many companies have grown up in Internet marketing, and many companies have been eliminated because they cannot keep up with the times. Doing network marketing to optimize the website structure is a crucial step. The engine can only capture text, and pictures and videos cannot be recognized only through notes. What are the main aspects of website structure optimization?

Spider trap:

flash, sessionid (tracking user access to generate URL parameters), frame architecture (Frame), dynamic URL (database generates URLs with? = and parameters, currently there is no problem with crawling, too many parameters are not good for search engines, it is recommended Generate static, pseudo-static attention to the unique URL), js, mandatory use of cookies.

Clear navigation:

Tree structure, primary and secondary column navigation, breadcrumb navigation (current location), and avoid footer piled up columns.

Website weight layout:

Home> Channel> Columns> Article Pages; Subdomains> Directory.

No crawling:

nofollow: do not follow links, do not pass weights and anchor text; robots: do not crawl website content, such as Taobao ’s entire site, generally do not crawl background and database information, you can block directories to solve the problem of repeated inclusion, Canonical: address Canonical labels.

Dynamic URL:

The database is generated with hello, equal sign, and parameters, which makes it easy for search engines to limit themselves to an endless loop. Now there is no problem with crawling and it is easy to cause duplication. Therefore, Url static and pseudo-static (URL rewriting) are recommended.

Url specification:

Keep it as short as possible, paying attention to the directory hierarchy.

Sitemap:

The text column map that the user sees and the xml map of the link to the search engine.

Expose as many internal links as possible to promote inclusion and internal voting (Dream Dreaming has achieved the ultimate: headlines, recommendations, slideshows, special recommendations, related, ranking, latest, etc.).

Network marketing website optimization has a very strong driving role in marketing. There are many skills to do a good job in website optimization. The keys to successful network marketing are not unique. Taking successful network marketing companies as a case, each company ’s Behind it, there is lasting patience and absolute confidence in the online market. In the era of online marketing, it is actually not difficult to do well. The optimized operation and operation of the website are the same. Only persistent and more careful operation and exploration can succeed. The road is not far from you!

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